Fixing Callhub's Broadcast Flow: From Overwhelming Complexity to Simplified Structure

Callhub is a US-based communication SaaS platform for voice and text broadcasts. After clearing all product design interview rounds, my solution for Callhub's final-stage challenge, delivered in just four days, earned appreciation for its deep critical thinking, understanding of their complex broadcast flow, meticulous metric-driven documentation, and pixel-perfect execution in Figma.

I used their design challenge to demonstrate my problem-solving approach, applying Nielsen Norman Group's principles for reducing complexity and HubSpot's research on ease-of-use as key to retention.

I transformed their broadcast flow by decluttering the overwhelming interface into a guided step-by-step process, balancing user confidence with business goals like campaign completion, and creating intuitive workflows from complex systems—showcasing my ability to simplify intricate product experiences while serving both user needs and business objectives.

This case study centred on diagnosing and fixing a high-friction broadcast flow in a SaaS platform. By methodically breaking down the information architecture and implementing a guided, step-by-step process.

I transformed a confusing experience into an intuitive one—balancing user confidence with business goals like campaign completion and retention. This intersection of user needs and commercial impact is where I do my most meaningful work.