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Fixing Callhub's Broadcast Flow: From Overwhelming Complexity to Simplified Structure
Callhub is a US-based communication SaaS platform for voice and text broadcasts. After clearing all product design interview rounds, my solution for Callhub's final-stage challenge, delivered in just four days, earned appreciation for its deep critical thinking, understanding of their complex broadcast flow, meticulous metric-driven documentation, and pixel-perfect execution in Figma. I used their design challenge to demonstrate my problem-solving approach, applying Nielsen N


Enhancing research discovery in mental health studies with Harmony at University College London(UIUX Competition)
I got the opportunity to participate in a UI UX Competition with Harmony  on the Search and Results Representation Challenge. Harmony is...


Accounting app for Collecto Fintech
Problem: Small and medium businesses (SMBs) often face challenges with late payments, making it hard to manage their cash flow effectively. Tracking pending dues manually takes time and effort, leading to financial instability and operational difficulties. Businesses struggle to stay financially secure without a clear system to monitor payments. Goal: I worked with the team to define core features by closely analyzing 2-3 direct competitors, adapting key functionalities, and


Creating a Design System from scratch
I immersed myself in design systems—not just to understand them at a surface level but to break them down to their core. Simply reading...


SimpleTest: Competitor Analysis Insights
As a UX Designer, conducting a competitor analysis is crucial for understanding strengths and weaknesses in the online assessment market....


Information Architecture: Structuring SimpleTest
Defining IA At SimpleTest, my team and I have worked closely to structure an Information Architecture (IA) that makes skill assessments...


Designing the Skill assessment platform at SimpleTest
At SimpleTest.co , I've been part of the team since the startup's inception. We are a small, remote startup of 4-5 people based in...


Study Exam Mart: Fastest Reselling App
A fast & safe app designed for students and professionals, which simplifies your buying & selling used products.


Visual UX designer at Wyse Studio
At Wyse Studio , I worked across UX, visual design, motion, and illustration , blending strategy with storytelling to craft digital experiences and brand visuals. UI/UX Design: TravellerPass (Live Travel App on Playstore): Read this full case study here Worked primarily on UX, designing key flows for TravellerPass  — a live travel app that helps tourists in unfamiliar cities explore, shop, and plan seamlessly. Solved for a user group of 13K European travelers visiting top ci


Helping new fashion brands launch & thrive on Shopify
I have worked with multiple newly launched international Shopify fashion brands, including AKINGS , Catkin , Greenhorse , Vermany , and...
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